Exploring the Territory & Estimating Uncertainty to Understand the Business
As a consultant sometimes you get this feeling of “this is another one of those”. The feeling you get when Company X requests you to do something, and you’ve happened to have done exactly that a...
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Using data to make better decisions, faster.
Usually when I ask a client why they need me to improve and enhance the data they measure we end up with an answer like: “Because better data allows us to make better decisions.” For a long time I...
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5 Questions to Ask Yourself Before Hiring an Agency
Agencies. For this post let’s define them as “Companies that help other companies with their marketing related activities.” Besides the original advertising agencies, the dawn of the internet also...
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Why (Un)certainty Should Dictate Your Data Strategy
We’re often confronted with biased blanket statements like “Data-Driven Marketing is The Future” in the world of digital marketing (and likely in other sectors as well). Salespeople and marketers...
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Not Everything that Matters can be Measured
Slide 189 from the Internet Trends Report 2018 Shown above is a well-known slide from the always interesting Internet Trend Report by Mary Meekers that shows the explosion of data being collected and...
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Silver Bullets: Software Solutionism in Digital Marketing
Solutionism defined as “The providing of a solution or solutions to a customer or client (sometimes before a problem has been identified).” We’re living in wonderful times if you like technology and...
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I’m working with TraceDock to improve your data accuracy
As of June 2019 I’m working together with a startup from The Netherlands called TraceDock. TraceDock is a tool that helps companies (re)capture missing analytics data and improve it’s accuracy. All...
View ArticleI was on the CRO.CAFE Podcast to talk Data, Privacy & GDPR
In November I attended the conference formerly known as Conversion Hotel on the Dutch island of Texel. If you’re in digital marketing and have an interest in conversion optimization I highly recommend...
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Building a Marketing Data Warehouse in Google Cloud Platform
In January of 2019, I started my journey as a freelance marketing analytics consultant. The first two months I spent diving deep into the Google Cloud Platform to try and figure out if this technology...
View Article4 Marketing Technology Projects to Consider for 2021
2021 is likely to be an eventful year, and the marketing and advertising space is no exception. If you read this in Q4 2020, you’ll likely be planning out projects and budgets for next year. It’s...
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